As long as you own a smartphone or a laptop or any device connected to the Internet, you cannot escape online ads. In fact, you may notice that the same ads you were looking at for an AirBnB for your trip, or even the shiny lightsaber you wanted to treat yourself with, will follow you across different platforms.
Essentially, you have been just another victim in the bigger scheme of large corporations’ retargeted ads.
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Source: Tom Fishburne
To dial it back just a little, what is retargeting anyway?
Retargeting is a form of online advertising where the ads are tailored to consumers based on their previous online browsing actions.
Take Google for example. The largest and most well-known search engine to us all. Google’s business model capitalises on collecting data on users’ online browsing habits, analysing them, and serving tailored ads to their users or selling the data to third party companies for their ads.
So say you have bought a pair of shoes from one website. Advertisers and trackers would most likely do all they can to make sure you also buy a pair of socks along with it.
Websites will retarget you when you have shown an interest or certain level of engagement while visiting the site and interacting with their products or services. (Maybe you did not even purchase anything, but merely browsed and clicked through a couple products!)